Part 1 : Research & Induction

• Clarity on what it is - that we are trying to achieve together for the business and the brand
• Deep dive into the current business plan to understand the ambition, pillars of growth and the contribution of current products
• Data & insights with the brand currently
• Understand key challenges, oppurtunities, threats
• Plan out potential future growth opportunities
• Bringing the brand to life & then delivering the brand experience at all touchpoints

Part 2 : Defining a Brand

• Brand positioning : To differentiate your brand Conceptual space the brand should play relative to competitors
• Brand architecture - Obtain clarity, synergy & leverage Strategic ways to obtain brand clarity and maximize ROI
• Brand extention - Stretch the brand to drive growth Preparing plan to stretch the brand in new markets or category
• Brand Research - To improve brand equity. It provides the foundation for improving brand image and marketing plan